Welcome
The Bayelsa Food and Art Festival which started as the Bayelsa Food & Drink Festival in 2017 stormed the City of Yenagoa, Bayelsa state with an avalanche of fun, merriment in an atmosphere of love, as people of different age grades and social status came together to promote the food culture of the Bayelsa people. The event which spanned for two days had about 700 people in attendance, with over seven indigenous food brands, dignitaries, entrepreneurs and corporate individuals. The event had activities such as eating and drinking competition, food and drinks exhibition, dance competition, amongst others. Social media reach of the event raked in over 15,000 impressions, with numerous radio and blog mentions.
Activities & Attractions
Every year, the Bayelsa Food & Art Festival features at least 30 or more vendors including professional chefs. The event span between 3 to 5 days and feature side attractions such as music, comedy, creative food show, street food competition, celebrity cooking competition, food parade, eating and drinking competition, dance competition and the star attraction of the festival.
Participating vendors and chefs are assigned to different spots at the festival venue from where they are expected to prepare and display some of their most creative and signatures dishes. All spots have a sitting area where guests can briefly sit and have an experience of what the vendor/chef has to offer. As part of creating awareness for the festival, the organizing team leads the Street Food Competitions in selected areas of Yenagoa, the Bayelsa State capital days before the start of the festival.
Target Audience
The festival host guests with no age limitation and income status. The target audiences are primarily food lovers cut across all age groups and social status; also those who are interested in discovering something new and different in the food market, potential investors in the food business, and startup entrepreneurs who need a guide to begin a food business.
The Food & Art Festival is promoted through a comprehensive marketing campaign spanning television, radio, print media, and social media, with a projected reach of over 500,000 people and social media platforms targeted to attract more than 80,000 followers. Festival awareness, as well as the sale of entry and raffle draw tickets, is actively driven across various parts of Bayelsa State and extended to tertiary institutions and radio stations in Edo, Delta, and Rivers States through targeted promotional activities and roadshows on campuses. To ensure broad participation and cultural representation, the festival features dedicated exhibition stands for each of the eight local government areas of Bayelsa State, providing a platform to showcase and promote their unique local delicacies, cultural heritage, and traditional identities.
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Don’t miss out on Bayelsa's most anticipated festival! Amplify your brand at the biggest culinary and arts event in Bayelsa.
