A versatile professional who seamlessly integrates his entrepreneurial ventures with his corporate leadership roles, embodying a breadth of expertise in branding, technology, and real estate. In 2016, Asieri co-founded Efikomedia Digital Agency, a Nigerian firm dedicated to aiding micro, small, and medium enterprises (MSMEs), non-profits, and tech startups to enhance their visibility and profitability through innovative branding and digital media services. Over time, the agency diversified its offerings, venturing into merchandising to provide clients with bespoke branded merchandise such as T-shirts, tote bags, and caps, thereby augmenting offline marketing efforts.
Recognizing the need to bridge the digital divide and foster technological innovation in his home state of Bayelsa, Asieri embarked on a bold initiative in 2018 by co-founding Startup Bayelsa, an organization focused on driving digital literacy and startup development, and similarly in 2020 with the establishment of the Bayelsa Tech Hub (powered by the Bank of Industry). He has been instrumental in providing digital skills training to over 2500 individuals and nurturing the growth of seven indigenous technology startups spanning sectors such as e-mobility, fintech, food delivery/logistics, and e-commerce. These endeavors not only support the development of local tech talent but also catalyze economic growth and job creation in the region.
In late 2023, Asieri expanded his portfolio by co-founding Efiko Homes and Apartments, a prop-tech firm that democratizes access to real estate education and ownership opportunities for young Africans. Leveraging innovative models such as sole and joint ownership arrangements, Asieri has enabled low-income earners to participate in property ownership ventures across Bayelsa, Lagos, Ibadan, and Rivers State, Nigeria. This strategic approach fosters wealth creation and empowers individuals to build a robust real estate portfolio early in their careers.
Within Efikomedia Digital Agency, Asieri is the Founder and Head of Branding and Digital Marketing, leading Africa’s premier brand strategy and branding academy. Through cutting-edge digital marketing strategies and brand identity designs, Asieri and his team shape the narratives of top-tier brands, further solidifying their market presence and relevance.
With a diverse skill set encompassing program management, branding, and business development, Asieri is committed to driving growth and empowerment across various industries. His visionary leadership and dedication to fostering human capital, technology innovation, and enterprise development position him as a transformative figure within Africa’s evolving business landscape.
Asieri holds a first degree in Marine Engineering and a diploma in Freight Forwarding and Supply Chain Management.
